John Whalen John Whalen

The Six Minds of User Experience

When people talk about user experience, they typically refer to the way an experience feels to a user and the decisions it encourages them to make. They are partially correct. At Brilliant Experience, we know that this covers only two of the key influences on a user's experience.

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John Whalen John Whalen

The Value of Working with Psychology PhDs to Drive Strategic Decisions

Trained to study more dimensions of human thinking, they leverage the Six Minds framework, which delves into the six fundamental aspects of human thinking: attention, memory, language, emotions, problem-solving, and wayfinding. By tapping into this framework, our PhDs paint a vivid picture of your customers' thought processes and motivations. And because time is of the essence in product development, the team swiftly unravels the "why" behind your customers' needs.

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