How many customers have you lost because you DON'T know them well enough?

Brilliant gets into the minds of your customers and delivers fresh psychological insights that drive strategic decisions. 

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What we do

The world's most innovative brands rely on our research.

PSYCHOGRAPHIC RESEARCH
Our cognitive psychologists get into the minds of your customers and uncover deep drivers behind customer behavior. We show you how your future products and services can capture their attention, enhance their lives, and awaken their passions. 

MARKET RESEARCH
We identify behavioral, cultural, and technological shifts that you need to prepare for. We can guide your strategy for staying relevant with Millennial and Generation Z customers.

PRODUCT INNOVATION
We conceptualize and discover what will be successful with your customers 3-5 years from now. We help you envision your future, and prototype and test next-generation experiences.

 

SERVICE DESIGN STRATEGY
Through visioning workshops, journey mapping, service blueprinting, and competitor benchmarking, we help you paint a picture of your holistic omnichannel experience, and what you need to do next to be best-in-class.

 

 

 

USABILITY TESTING
We test any product or service, anywhere in the world. From measuring success rates to eye-tracking and biometric analyses, our team of cognitive psychologists and neuro-marketers help you track the effectiveness of your product over time.

SPEAKING & WORKSHOPS
We are invited to keynote at conferences, kick off corporate initiatives, and help executives understand the strategic value of customer experience and psychographic insights. 

Name a successful company that doesn't know its customers... We're waiting

Make your next move with confidence. At Brilliant, our psychology-infused research methods help you get to know your audience on a deeper level. Our cognitive psychologists go beyond average market research, helping you discover what motivates and thrills your customers, and what motivates them to become loyal customers, now and in the future. We deliver strategic insights that help you create experiences that are captivating, magical, and radically intuitive. 

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OUR BRILLIANT CLIENTS

We partner with brands across a range of industries to marry psychographic customer research with business strategy. We're there when you need us and we get results quickly.