ABOUT US
Harness the Power of Psychology to Design Brilliant Products
“By deeply understanding humans we can grow businesses and improve people’s lives.” --John Whalen, Founder, Brilliant
Brilliant provides insights about how people work and live, competitive intelligence about the market, and partners with our clients to create innovative new products. In each of these, we seek to understand how people are thinking and the why behind their behaviors to give our clients an unfair advantage.
Brilliant Psychologists and Researchers
John specializes in memory, problem solving, attention, language, calculation and numerical processing. While he’s informed a wide variety of innovations with Fortune 100 companies and well funded startups, his passion is humanizing new AI tools. John looks forward to propelling your business into the future by helping you understand how to make AI products and services that “speak human”, resonate with humans, and drive a difficult to repeat competitive advantage for your business.
Founder and CEO
John Whalen, PhD
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Sarah Fairchild, PhD
SENIOR USER EXPERIENCE RESEARCHER - Psychological Research, Product Strategy + Design Innovation
Sarah specializes in linguistic processing, category formation, and social cognition. Prior to joining Brilliant, she applied her expertise in human cognition and research methods to the development of medical devices. She strengthens Brilliant’s quantitative abilities and has extensive experience in mixed methods and is as strong in her research as her ability to present impactful presentations and workshops.
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Lauren Beronja
USER EXPERIENCE RESEARCHER
Lauren is a UX Researcher at Brilliant who comes to Brilliant with a background in Engineering rather than psychology. As such she is an experienced researcher and data collector herself, but also brings to life complex data sets, prototypes and surveys.
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Laura Oswald
OPERATIONS LEAD
Laura’s functions include supporting key project communications and organization, as well as leading our operational strategy and process design.
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Emily Rogan
RESEARCH RECRUITING SPECIALIST
Emily manages our relationships with recruiting teams, designs and implements complex research participant recruits, and oversees our recruiting processes.
How we help you to Design for How People Think
To systematically study the human experience, whether it be at work or how we live, we developed a framework of looking at multiple cognitive processes that make up conscious awareness. By both studying what people say and how they behave we create a full picture of what they are thinking and how products or services would best support their needs.
We wrote the book Design for How People Think to help people everywhere:
Understand the core psychological processes they should consider when designing products.
Interview customers in a way that captures both explicit and implicit behaviors to help better understand them and their needs.
Concretely use human insights as they consider offering and design products.
Explore all our services
Uncover customer insights and needs
Contextual Interviews
Psychological Profiles
Experience Maps
Size up the opportunity and the competition
Quantitative Surveys and Market Sizing
Competitive Product Analysis
Product Strategy Workshops
Validate your product direction
Product Concept Workshops
Prototype Creation
Iterative Design and Hypothesis Testing
BE BRILLIANT
Imagine a world where you:
Deeply understand your users, the competitive landscape, and the right product-market fit
Are confident in your most important product decisions because Brilliant gave you the intel you needed to make the right choices.