How a typical project works...

Our research methods include in-home ethnographic interviews, mobile diary studies, remote usability testing, surveys, focus groups, innovation labs, eye tracking and human sensor studies, and so much more. When we talk through your business challenges, we pull from this toolkit to tailor a custom solution for you.

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(1) PLAN

We help you define and articulate your strategic direction. We work with your stakeholders to get buy-in and co-create a path forward.

Our planning toolkit includes: 

  • Visioning sessions
  • Strategic planning
  • Stakeholder interviews
  • Diplomacy sprints
  • Design sprints


We help you uncover game-changing insights by connecting with your customers. Our cognitive psychologists and market researchers go beyond what your audiences are saying to understand the “why” behind their behaviors.     

Our research toolkit includes:

  • Contextual observation
  • In-person and remote user interviews
  • Ethnography
  • Diary studies (traditional as well as mobile studies: text message, push notification, or live video studies)
  • Guerrilla testing
  • Intercept interviews
  • Focus groups
  • Innovation workshops
  • Quantitative surveys
  • Behavioral analysis
  • Eye-tracking studies
  • Biometric studies with neurofeedback technology


We help you go from opportunity to product by working with you to prototype the design for the future.

Our toolkit to envision includes:

  • Rapid prototyping (app, website, mobile)
  • Service prototyping
  • Content & messaging
  • Go-to-market strategies
  • Interaction design
  • Design sprints


Through continuous direct customer feedback on an iterative basis, we can make continuous improvements to products, services, and prototypes. We score and rank your product against alternatives in your industry and give you a numerical score that you can benchmark against for future iterations. 

Our toolkit to measure and optimize includes: 

  • Usability testing
  • Lean/agile user testing
  • A/B testing
  • Card sorting
  • Tree-jacking
  • Expert reviews
  • Competitor evaluations
  • Scoring for ongoing measurement and benchmarking

Real Results...

Insights mean nothing without action. Our insights deliver measurable business impact, time and again. We work with you to create deliverables that are used to influence key stakeholders to make the changes necessary to achieve the results you desire. We’ve even helped facilitate sprints to make the changes happen. We want you to succeed, and we are your best partner to help you transform insights to action.