Customer research That drives next generation user experiences

We leverage psychological research and cutting-edge tech trends to help you craft best-in-class experiences for your customers, both today and in the future. At Brilliant, it is our deep understanding of human needs and behavior that results in strategic wins for your business. 


What we do

We help you craft best-in-class customer experiences through...

What will my customers want next?

Through psychographic and behavioral research, we learn what motivates and thrills your target segments.

How do I stack up?

Through a duo of market fit analysis and customer research, we paint a comprehensive picture of where you standand more importantly, where to go next.

What is my next next? 

We align customer research with future tech trends to project what your customers will want 5+ years from now. This is next generation user experience.


How do I make it come to life? 

We live for launch day! We'll help you not only understand the holistic cross-channel picture, but also map out a strategy to bring your concept to life.

Can we do this ourselves?

Customized in-house training empowers your team to conduct research and formulate strategy on their own.


find your Winning way forward

Make your next move with confidence. At Brilliant, our psychology-infused research methods help you get to know your audiences on a deeper level. We help you discover what motivates and thrills your customers, and what they need not just now but in the future. We deliver strategic insights that you can take action on right away to craft experiences that are captivating, magical, and radically intuitive. 



We partner with brands across a range of industries to marry psychographic customer research with business strategy. We're there when you need us and we get results quickly.