Synthetic Users: A New Frontier in UX and Discovery Research? | AI for UX with Kwame Ferreira of Synthetic Users
In episode 08 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Kwame Ferreira, Founder at Synthetic Users. Kwame describes how synthetic users can speed discovery and be especially useful in the initial and growth phases of the product lifecycle, where quick and iterative feedback can significantly influence and optimize development.
“The vision here really is that in the future, every business will have their own synthetic users.”
Kwame shares how synthetic users could allow for both qualitative and, soon, quantitative insights, enabling a broader and more flexible approach to gathering insights. We consider what it would be like for every company to have their own synthetic users.
Key topics and takeaways from this AI 4 UX conversation include Kwame’s perspective on:
Enabling Faster Iterations in UX Research and Product Development: How Synthetic Users can benefit the initial and growth phases of the product lifecycle through quick and iterative feedback.
Feedback Loop Enhancement: Synthetic Users allow for immediate follow-up questions and deeper dives into specific issues, which can be more challenging with human subjects due to time and cost constraints.
Challenging and Overcoming Bias: Advanced techniques like retrieval-augmented generation (RAG) that aim to mitigate inherent biases.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
