AI-enhanced Workshops and Research Planning | AI for UX with Valérie Pegon, QoQo
In episode 02 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Valérie Pegon of Qoqo.ai. She talks with us about using an AI companion in Figma and Figjam to enhance workshops and UX research planning and analysis called Qoqo. This AI for UX design helps save precious time and effort in the user research and discovery stages of product and service development.
Valérie speaks to the changing role of UX research and design professionals and Qoqo’s role in expanding their capabilities. She touches on the evolving landscape of product innovation driven by AI technologies and the broader implications for the UX field, with AI enabling a more collaborative, iterative, and efficient approach.
“We’re not necessarily going to create post-its [documenting research findings] from scratch, but editing, reviewing, selecting, discarding and so on. So it’s probably a different way of working.”
Key topics and takeaways from this AI 4 UX conversation include Valérie’s perspective on:
Integrating AI into Existing Workflows: How Qoqo’s AI-driven integration with Figma and Fig Jam can enhance ideation, persona creation, and user interview preparation.
Mitigating “Blank Page Syndrome”: The value AI tools provide in expediting UX research and fostering team collaboration.
The Changing Role of Researchers: How AI makes the overall innovation process more efficient.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
