Make UX Research Faster with AI | AI for UX with Max Fergus, UserCue

In episode 01 of Brilliant’s AI 4 UX video series dedicated to emerging AI tools for UX research, we interviewed Max Fergus, CEO and founder of UserCue. Max shares his vision for the future of UX research and how UserCue offers dynamic AI moderated interviews and analysis at scale. 

Max showcases the UserCue platform and how it can support researchers by automating the cumbersome parts of the research process, enabling them to focus on analyzing and deriving meaningful insights.

I’m a big believer that AI should be used in really specific ways where it has the opportunity to add value.
— Max Fergus, UserCue

Key topics and takeaways from this AI 4 UX conversation include Max’s take on:

  • Automating Interviews and Insight Generation: How artificial intelligence is streamlining data collection and analysis.

  • Objective AI-Driven Interviews: The methodology behind UserCue's approach to maintaining high standards of objectivity and structure in interviews.

  • How Discovery Research Might Change: How UserCue's technology allows researchers to devote more time to strategic thinking and spend less on administrative tasks.

Watch the full conversation on YouTube


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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.

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AI-enhanced Workshops and Research Planning | AI for UX with Valérie Pegon, QoQo

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AI for UX: The Latest AI Tools for UX Research and Product Discovery