Envisioning a compelling site for Gen Z career seekers

CLIENT

The largest public television station in the USA

QUESTION

We know what problem we are solving, but what should our product look like?

ACTIVITIES

• Product Concept Design Sprint

• Product Prototype

• Iterative Design and Hypothesis Testing

SOLUTION

Through a structured customer-centered design sprint led by Brilliant, we helped to co-create the first-ever product concepts to be tested.  After envisioning a series of testable interactive prototypes, Brilliant tested product concepts including: (a) an evaluation of each step and the overall flow of a wizard, and (b) dynamic filtering and logic for search and filtering, and (c) if the concept had value and what might yet be missing. The product was realized and is going live approximately 9 months after our work together.