Preparing SAAS professional services for worldwide launch

CLIENT

Leading financial industry news provider

QUESTION

How might we provide an optimal singular experience to our customers after acquiring a competitor?

ACTIVITIES

• Product Prototype

• Iterative Design and Hypothesis Testing

SOLUTION

Brilliant performed a competitive study not only of the two acquired products but of their competitors as well to deeply understand the mindset and goals of researchers, and their typical information-gathering approaches.  Using eye tracking and interactive sessions, we were able to understand how all competitors were being used and overarching themes of what needs to be improved first, and which of their products is most compatible with the way their users think and work.