Measuring the market size for an innovative new SAAS product
CLIENT
A leading global search company.
QUESTION
How many of our potential customers are considering product alternatives and who are they?
ACTIVITIES
Quantitative Customer Survey
Audience Segmentation
Psychological Profiles
Market Sizing
SOLUTION
Brilliant completed a large survey of hard-to-find quantitative research experts and marketers, identifying key differentiation in the needs and the approach to selecting products between high- and low-budget SAAS clients. Importantly, our findings challenged existing assumptions within the team about who best to target, updating their approach and positioning.