ABOUT US
Leading the Next Era of Research
Brilliant brings years of hands-on experimentation and real-world application to deliver human-centered, AI-powered research you can trust.
A Legacy of Human Understanding — Reimagined for the AI Era
OUR STORY
Since 2011, Brilliant Experience has helped global brands understand the psychology behind customer behavior, supporting product and innovation teams across hundreds of qualitative, quantitative, and mixed-methods research projects.
As AI began to reshape the research landscape, we took a research-first approach to understand its impact and how it would reshape research. We conducted an original AI vs. Human study and launched AI 4 UX, a podcast and video interview series featuring founders of emerging AI research tools.
Today, we’re at the forefront of AI-powered research, bringing expert guidance to our clients and students through AI-powered research services and AI research training programs.
“We didn’t just adapt to the AI era. We challenged it, studied it, and rebuilt our research practice from the ground up — and now we help teams do the same.”
— John Whalen, PhD, Founder of Brilliant Experience
Reimagining Research for the AI Era
OUR TEAM
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Jo Golden, PhD
PRINCIPAL, FUTURES & INNOVATION
Jo leads our AI-powered research service line that provides insights at scale to support organizational decision-making and transformation.
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Laura Oswald
OPERATIONS LEAD
Laura’s functions include supporting key project communications and organization, as well as leading our operational strategy and process design.
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Chase Simmons
LEARNING EXPERIENCE COORDINATOR
Chase shapes our learning experience strategy and execution, facilitating student support and continuous improvement of our training content.
OUR PHILOSOPHY
Human insight is irreplaceable. AI is the amplifier
At the core of our work is a deep understanding of how people think. Founder John Whalen’s “Six Minds” framework, detailed in Design for How People Think, provides a foundation for studying the cognitive processes that shape decisions, behaviors, and experiences.
In the age of AI, this foundation is more important than ever. We use psychology to guide how AI is applied, ensuring technology doesn’t replace human insight, but amplifies empathy, clarity, and speed.
Be Brilliant and take the next step.
CONTACT US