Get straight to the heart of what drives your customers

Our psychological research team provides product leaders a profound understanding of their customer, market size, competitive landscape, and product-market fit so they can make key product decisions with confidence.

We help product leaders make critical product decisions

WHAT WE DO

INSIGHT
Solve the right problems
by uncovering key insights about your customers and their needs.

STRATEGY
Pick the right product strategy
by measuring the opportunity size and the competitive landscape.

INNOVATION
Be confident of product-market fit
by iteratively testing your product innovations and hypotheses.

Brilliant insights for the world’s most innovative brands

OUR CLIENTS

WHY CLIENTS PICK US

Some of the reasons why clients chose us.

The Brilliant team:

  • “Provides deeper insights about my clients.”

  • “Shares results in a way that resonates with business leaders.”

  • “Delivers results fast – in time to inform key decisions.”

Brilliant’s Six Minds process identifies the psychology behind behaviors

HOW WE DO IT

Design for How People Think

WE WROTE THE BOOK
“The demand for world-class customer experiences is increasing daily. With new technologies like AR and AI, the rules of customer experience have changed.
The Six Minds provides a way forward to understand how the brain processes these technologies, drawing a scientific road map of how to deliver customer experiences that work.”
— Jason Pappas, Eaton

Explore all our services

Uncover customer needs and thinking

  • Contextual Interviews

  • Psychological Profiles

  • Experience Maps

Size up the opportunity and the competition

  • Quantitative Surveys and Market Sizing

  • Competitive Product Analysis

  • Product Strategy Workshops

Validate your product direction

  • Product Concept Workshops

  • Prototype Creation

  • Iterative Design and Hypothesis Testing

Brilliant Blog

Featured
Conversational data at the speed and scale of a survey using AI | AI for UX with Aaron Cannon of Outset
Conversational data at the speed and scale of a survey using AI | AI for UX with Aaron Cannon of Outset

Aaron Cannon, CEO and Co-Founder of Outset, discusses the transformative power of AI in UX and Product Discovery research and his vision to harness the best features of Qualitative and Qualitative research into a single study.

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Powering Your Entire UX Workflow with AI | AI for UX with Adam Fard, UX Pilot
Powering Your Entire UX Workflow with AI | AI for UX with Adam Fard, UX Pilot

Adam Fard, founder of UX Pilot, shares how integrating AI into insights analysis, workshops, strategy, prototyping, and creating style guides can dramatically enhance the process, while preserving the indispensable human element in UX design.

Read More →
How AI Can Increase Stakeholder Engagement with UX Research | AI for UX with Henrik Mattsson, Lookback
How AI Can Increase Stakeholder Engagement with UX Research | AI for UX with Henrik Mattsson, Lookback

Henrik Mattsson, CEO of Lookback, highlights the value of collaboration in product development and the role AI can play in facilitating stakeholder engagement with UX research insights to create better user experiences.

Read More →

BE BRILLIANT

Imagine a world where you:

  • Deeply understand your users, the competitive landscape, and the right product-market fit.

  • Are confident in your most important product decisions because Brilliant gave you the information you need to make the right choices.

Be Brilliant and take the next step: