UX’s future: Multi-agent research platforms - Interview with John Provine, Voicepanel
In episode 34 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed John Provine, Co-Founder & CEO at Voicepanel. John explains how Voicepanel embeds research into product workflows with customizable AI agents and continuous discovery, redefining how teams learn from users.
“We’re opening up [agentic] system prompts to customers … there’s no one-size-fits-all moderator. ”
Voicepanel is an AI-powered research platform that automates recruiting, interviewing, and thematic synthesis—making continuous, high-quality insights instantly accessible.
Key topics and takeaways from this AI 4 UX conversation include John’s view on:
Embedded, Continuous Research: AI enables research to scale with modern product velocity, from tactical to strategic, without increasing headcount.
Configurable AI Agents for Research: Voicepanel's shift to configurable agents signals a future where research tools adapt to different user bases and org styles.
Synthetic Personas with Traceable Evidence: AI turns traditional UX outputs (personas, themes, quotes) into living systems that are searchable, queryable, and reusable.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
