Future-Ready AI Skills for Research & Product Teams
Learn how to make AI a trusted and valuable partner for customer research.
TRAINING
OUR PROGRAMS
A Clear Path from AI Foundations to Agentic Insight Systems
Our programs are intentionally designed as a learning path. You’ll start by building confidence using AI in everyday research — then advance toward designing agentic insight systems that generate continuous learning and better product decisions at scale.
The result: faster workflows, deeper understanding, and a more strategic role for you and for research in your organization.
Confidence using AI for everyday research tasks
Build confidence applying AI across core research activities from exploration and synthesis to early insight generation.
Foundational AI Research Skills
Practical AI Integration
AI embedded across the research lifecycle
Learn how to integrate AI across workflows so it becomes a reliable, everyday research partner rather than a one-off tool.
Advanced Agentic Systems
Autonomous workflows for continuous insight
Design agentic systems that generate insights continuously and scale research impact across teams.
Step 1: Foundations
Learn how to apply AI thoughtfully so you can generate trustworthy insights faster and with greater confidence. This introduction to AI for research focuses on prompting, AI-moderated interviews, AI analysis, and synthetic users.
Step 2: Advanced
Move beyond individual prompts and AI tasks to design agentic research workflows that can plan, execute, and learn autonomously. This advanced program focuses on building custom agents and scalable insights systems.
Trusted by Researchers and Product Teams Navigating the AI Era
REAL RESULTS
Over the past year, hundreds of researchers, designers, and product professionals from companies like Meta, Microsoft, IKEA, Canva, Amazon, and Deloitte have completed our programs.
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“A month ago I thought I could NEVER trust AI for synthesis or interviews. Now I know AI can do a great job—if you approach it correctly… and sometimes AI-moderated interviews might even be a BETTER choice.”
Jenny, User Research Consultant
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“This course debunked the myth that researchers are becoming obsolete.”
Neha, Senior UX Researcher
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“An incredible overview of cutting-edge UX research technology — and how to actually harness it with smart strategy and prompting.”
Alex, Director of User Research
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“John does an excellent job guiding you from traditional research methods to a future where AI tools don’t just enhance your process — they fundamentally evolve your efficiency, impact, and role as a researcher.”
Betsy, Human Centered Strategist
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"The course was a valuable sampler on using AI end-to-end across research projects, and it helped me further reframe my perspective on AI—from seeing it as a potential competitor to embracing it as a powerful collaborator."
Becky, Head of Research Design
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"AI for Customer Research offered guidance on how to think critically about these tools, when (and when not) to use them, and how to integrate AI in a way that actually supports good research."
Len, Senior Researcher
What to Expect from Our AI Research Training
COURSE FAQs
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Our AI research courses are designed for researchers, designers, product managers, and anyone who works with — or benefits from — customer insights.
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No. Our foundational course, AI for Customer Research, assumes no prior AI knowledge.
Our advanced course, Agentic AI for Research, is designed for practitioners already comfortable using AI in their research process.
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Most learners begin with AI for Customer Research, our foundational program that teaches essential AI skills for analysis, prompting, synthesis, and synthetic users.
If you're already using AI regularly and want to design agentic, autonomous workflows, then Agentic AI for Research is your next step. -
Both programs are designed as 4-week cohort-based courses, with a blend of live instruction, hands-on practice, and optional deeper exploration.
Everything is structured to fit alongside full-time work, with recordings available if you miss a session.
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As AI reshapes the research landscape, teams need researchers who can go beyond execution.
Our programs help you:Move into more strategic, influential roles
Support faster product cycles
Become an orchestrator of insights systems
Future-proof your skills in an evolving field
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You can join one of our Lightning Lessons, free, live sessions where we introduce and demonstrate core ideas.
You can also download our complimentary AI Research Primers, concise guides that provide a grounded starting point on key AI research topics.
All resources are available on John Whalen’s Maven profile here. -
Yes. We offer team and group discounts for organizations enrolling multiple participants in the same cohort. It’s a great way to build shared language, accelerate adoption, and strengthen AI research capability across your team.
Contact us to learn more about group pricing options.
Be Brilliant and take the next step.
CONTACT US