When people talk about user experience, they typically refer to the way an experience feels to a user and the decisions it encourages them to make. They are partially correct. At Brilliant Experience, we know that this covers only two of the key influences on a user's experience.

Trained to study more dimensions of human thinking, they leverage the Six Minds framework, which delves into the six fundamental aspects of human thinking: attention, memory, language, emotions, problem-solving, and wayfinding. By tapping into this framework, our PhDs paint a vivid picture of your customers' thought processes and motivations. And because time is of the essence in product development, the team swiftly unravels the "why" behind your customers' needs.