AI That Transforms the Entire UX Research Workflow - Interview with Prajwal Paudyal, Qualz.ai
In episode 36 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Prajwal Paudyal, Founder and CEO at Qualz.ai. Prajwal discusses how AI can turn research from a slow, biased process into a fast, nuanced, and continuous part of product discovery.
“People are spending a whole lot more time into exploration of these nuances, and, just spinning up another study... which is something that wasn’t possible before .”
Qualz.ai is an AI-powered research platform that conducts dynamic interviews and deep analysis, streamlining insight generation while keeping human nuance.
Key topics and takeaways from this AI 4 UX conversation include Prajwal’s view on:
Reimagining research from first principles – AI isn’t just faster; it enables teams to rethink how research is done, removing traditional barriers like scheduling and cost.
Enabling true continuous discovery – With rapid AI interviews and analysis, teams can test ideas Friday and act by Monday, syncing research with sprint cycles.
Keeping nuance in AI analysis – By linking insights to real quotes, Qualz preserves context and builds trust in AI-powered decisions.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
