A New Role for Researchers - as Orchestrators - Interview with Ned Dwyer, Great Question
In episode 37 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Ned Dwyer, Co-Founder and CEO at Great Question. Ned shares how AI is reshaping UX research through trustworthy insights, scalable moderation, and a new role for researchers as orchestrators.
“The role of researchers is becoming orchestration, not execution… orchestration of the AI agents, [and] also of the guardrails, I think is going to become really important.”
Great Question is an all-in-one research platform that streamlines recruitment, studies, and synthesis with built-in AI to scale customer insights across teams.
Key topics and takeaways from this AI 4 UX conversation include Ned's perspective on:
Researchers as orchestrators – The shift from running every study to setting guardrails, avoiding participant fatigue, and curating insights.
Trustworthy AI insights – Linking themes back to quotes and timestamps, making findings defensible for teams and leadership.
AI moderators as “talking surveys” – How AI moderation can deliver approximately 125% more depth than forms, broaden reach, and sit between surveys and interviews.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
