Democratizing UX Research Using AI - Interview with Shrey Khokhra, Userology
In episode 32 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Shrey Khokhra, Co-founder at Userology. Shrey explains how AI is redefining UX research by empowering non-researchers with AI that can design research for you and has visual understanding to expand AI moderation into the realm of usability testing.
“ It’s like Figma democratized design… this tool democratizes research.”
Userology is an AI-powered UX research platform that automates study setup, live moderation with visual understanding, and analysis—making high-quality research fast and accessible for all product people.
Key topics and takeaways from this AI 4 UX conversation include Shrey’s perspective on:
AI Moderation with Visual Understanding: Vision-based AI moderation expands the potential for automated qualitative research.
Democratization of Research: Just as Figma opened design to many, AI tools like Userology democratize UX research—enabling cross-functional involvement.
Automated, Insightful Reports: AI analysis lets teams ship insights faster, improving decision velocity.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
