Research, Reimagined with AI Agents - Interview with Jason Brand, Usedge
In episode 31 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Jason Brand, Co-founder & CEO at Usedge. Jason shares how AI tools are enabling researchers to work more strategically and helping product teams gain faster, self-serve access to insights.
“Now researchers and designers are focusing more on doing the research with like some superpowers linked to AI agents.”
Usedge is a research operations platform that uses customizable AI agents to help UX teams manage research lifecycles, accelerate workflows, and enable stakeholder access to research data.
Key topics and takeaways from this AI 4 UX conversation include Jason’s take on:
How AI Is Shifting Researchers from Delivery to Strategy
AI tools like Usedge are reducing the researcher’s burden of producing reports and surfacing findings manually. Instead, researchers are becoming more like strategic enablers, guiding product teams who can self-serve insight through AI-augmented systems.
AI Agents to Enhance Workflows Without Replacing Researchers
AI in UX isn’t about automating people out of the loop. Instead, it's about integrating AI as a context-aware assistant—speeding up research tasks like protocol creation, insight synthesis, and report lifecycle management, while the researcher still drives the process.
Replacing Static Reports with Structured, Reusable Research
Organizations are moving away from one-off slide decks and toward living, structured repositories of insights. AI makes this not only possible but scalable —delivering consistency across studies and time.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
