Fast, Flexible, AI-powered Research at Scale - Interview with Priya Krishnan, Strella
In episode Episode Number of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Priya Krishnan, Co-Founder & COO at Strella. Priya shares how Strella blends AI and human insight to reinvent how research is conducted, scaled, and shared.
“That’s why we started Strella — to save time and expand access … Some of our customers had never done research before..”
Strella is an AI-powered research platform designed to moderate interviews, synthesize insights, and generate reports—end to end, in hours.
Key topics and takeaways from this AI 4 UX conversation include Priya’s view on:
Blended methods: How combining AI- and human-moderated interviews in the same study unlocks both scale and nuance within a single research cycle.
Accelerated timelines: Why compressing research from weeks to hours enables faster iteration—without sacrificing insight or validation.
Built-in integrity: How Strella’s bias checks and source-linked quotes help researchers uphold rigor and build trust in AI-generated findings.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
