Real Research at Simulated Speed - Interview with Avi Yashchin, Subconscious AI
In episode 40 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Avi Yashchin, CEO at Subconscious AI. Avi reveals how simulated experiments and behavior-first modeling are reshaping the future of UX and market research.
“You can run tens of thousands of simulated plans across journeys, product lines, and user types … it’s not market research anymore—it’s market science.”
Subconscious.ai is a behavioral science platform that uses causal, experiment-based simulations (powered by a customer’s own data) to predict real-world customer decisions—helping teams run faster, cheaper “investment-grade” market experiments across pricing, messaging, and product choices
Key topics and takeaways from this AI 4 UX conversation include Avi’s perspective on:
Why behavioral modeling outperforms self-reported opinion in predicting user action and market outcomes.
How agile quant experimentation enables iterative learning and saves time and budget before involving real users.
The shift from market research to market science, where simulation replaces static surveys and narrow studies.
Using hidden traits and behavioral segmentation to improve targeting and product positioning.
Expanding access to research-grade insights for NGOs, governments, and lean product teams through synthetic modeling.
Join our e-newsletter or subscribe to our YouTube channel for upcoming episodes and more #AI4UX content.
“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
