Scaling Research Influence in the Age of AI - Interview with Jo Widawski, Maze
In episode 38 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Jo Widawski, Founder and CEO at Maze. Jo shares how Maze’s new AI moderator is transforming research from a bottleneck into an engine of strategic influence.
“[Researchers] now manage an operating system of insight … We envision researchers as influence leaders, not study doers.”
Maze is a UX research platform that empowers teams to run moderated and unmoderated studies at scale — with AI assistance built for trust and speed.
Key topics and takeaways from this AI 4 UX conversation include Jo’s take on:
Shifting from execution to orchestration. Researchers must lead systems that scale insight, not just conduct studies.
Building trust in AI through transparency. Preview, traceability, and control help researchers validate AI-generated insights.
Using AI to broaden participation and inclusion. Multi-language, asynchronous AI interviews let you reach participants otherwise excluded.
Note: Since the time of recording, Maze’s AI moderator has launched publicly with a full rebrand and expanded functionality.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
