Grounded AI Personas That Grow With You - Interview with Mike Taylor, Ask Rally
In episode 39 of Brilliant’s AI for UX video series dedicated to emerging AI tools for UX research, we interviewed Mike Taylor, CEO & Co-Founder at Ask Rally. Mike Taylor shares how Ask Rally empowers teams to simulate research using synthetic users grounded in real data.
“If you ground [AI powered] personas in survey data, you can get upwards of 80–90% accuracy. ”
Ask Rally is a transparent, synthetic research tool that simulates audience feedback using AI personas you can customize with your own data.
Key topics and takeaways from this AI 4 UX conversation include Mike’s view on:
Grounding Your Personas – Using real interview or survey data dramatically improves the realism and trustworthiness of synthetic users. Essential for maintaining research integrity.
Using AI to Pre-Test and Post-Test – Simulated users help refine your questions in advance and expand on research insights after studies are complete.
Focusing on Directional Insight Over Prediction – Synthetic research works best as a qualitative tool, helping teams anticipate reactions and explore ideas quickly.
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“AI 4 UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Learn more about Brilliant’s AI 4 UX series.
